The days of #basic beauty Emojis are over.
L’Oréal came to us asking for help with supporting the launch of their latest digital initiative for younger and trending users, BEAUMOJI, a new Emoji keyboard for all things beauty and beyond.
Beyond the kiss Emoji, the hairflip Emoji, the lipstick Emoji, Beaumoji offers over 130 beauty Emojis featuring the latest beauty looks and trends, as well as racially diverse characters and interracial and gay couples. Beaumoji installs as an additional keyboard, allowing you to easily include in all your chat apps.
VP Innovation, L'Oréal USA