#LOVETRAVELS WITH MARRIOTT

Recognizing that the most successful brands put the power of marketing into the hands of the consumer, we collaborated with Marriott to develop a global social campaign to promote the company’s support of the LGBT community. #LoveTravels amplified the voices of various influencers who sought to bring people together to celebrate diversity and of course, their love of travel. We designed integrated elements to bring the community's viral marketing right onto the main site. The hashtag’s influence even spreads beyond the digital realm - it can be seen on hotel banners, phone booths and posters in Marriott hotels worldwide.

AT A GLANCE

Web Design, Interactive Development, Analytics and Analysis

CLIENT

Marriott

URL

marriottlovetravelswithme.com
mariott on devices insta campaign Marriott Website Design
“Openness may not completely disarm prejudice, but it's a good place to start.”
-JASON COLLINS,
first openly gay athlete in the U.S. pro sports (NBA)
mariott on devices
love is love
social Campaign

8.9 million

impressions from campaign

+12,000

Photos Submitted

+80,000

Total likes

+15

Candid influencer interviews